Crumbl @Home (Brand Extension)
Crumbl has gone through several ideas on logos and even product ideas. To branch off and create an extended item they can provide for their loyal consumers, aka cookie lovers is to give them a sense of fulfillment. By creating a signature @Home Cookie Kit, consumers can bake their own signature Crumbl cookies at home! Based on current designs for catering, parties, and mini boxes, Crumbl @Home provides all the materials and all the cute branding people know and love.
Process Work
Research
Crumbl currently has the following products:
Regular Crumbl Box
Crumbl Minis
Crumble Individual Boxes
Crumbl Catering
Crumbl Party Box
Many hold Crumbl's logo and a sub heading of the type of product. While Party Boxes are covered in party designs.
Sketches
All items are designed to resonate with at-home activities and features. It will build a feeling of comfort, happiness, and safety through the black icons and pink hue background.
Typography
Utilizing the Arial typeface I was able to have a simple text design added to elevate the work labeled across the Crumbl Box Lid. The type is not too overwhelming to take focus over the Crumbl logo.
Arial
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()
Color
I had no desire to change any of the original colors that helped form Crumbl’s brand identity. The main three colors of pink and black remained the set colors to be used throughout all design updates.
CMYK: 0, 43, 7, 0
RGB: 246, 167, 190
HEX: f6a7be
CMYK: 75, 68, 67, 90
RGB: 0, 0, 0
HEX: 000000