OLLY Vita-Gummies (Package Redesign)
Olly gummies are now more sustainable than ever! We've reimagined the packaging for OLLY multi-vitamin gummies to reduce waste and help the environment, keep the product fresher for longer, and easily accessible for all adults. It's the same great product, with new and improved appearance.
Process Work
Research
All vitamin packaging for Olly is a plastic cube, with a twist-off lid. A foil seal shows any attempt of contamination and indicates the beginning of usage of the vitamins.
What do I want to change?
Make it environmentally friendly
Satisfy the consumer
Longer lasting product
Visually appealing
Original Product
First Draft Mock-Up
Digital Sketches
Allowing focus on the front of the package to shift to the “O” in OLLY with the product title “Womens Multi”, consumers can efficiently recognize their desired bag quicker, with fewer hesitations. The resealable bag provides yummier and softer vitamin gummies for longer with all the same important nutrient information.
Typography
Bebes Neue offered a familiar comfort to Olly’s original type to take into the redesign. It created an updated change without stripping the identity Olly built. Made Sunflower provided a themes visual to the products target audience, creating a visual difference from what the product offers (Multi Vitamin) and who it s for (women).
Bebas Regular
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()
Made Sunflower
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()
Color
Olly mix berry flavors Womens Multi Vitamin Gummy has a signature appearance of a orange, pink , and fuchsia like violet. In this package redesign, I kept the main colors and logo to “Olly” and all the vital nutrient information.
CMYK: 10, 94, 7, 0
RGB: 217, 47, 137
HEX: d82e89
CMYK: 49, 100, 0, 0
RGB: 14, 38, 143
HEX: 93268f
CMYK: 10, 94, 7, 0
RGB: 217, 47, 137
HEX: d82e89
CMYK: 2, 80, 84, 0
RGB: 235, 90, 143
HEX: ec593b
Digital Draft
To make my goal effective I made sure to keep a graphic of the berries to showcase the flavor, add vibrancy based on the color scheme, and incorporate bigger label text for easier reading.
Revised Draft
By removing the repeated berry pattern a viewer's attention is solely focused on the Olly label and its title. The berry graphic is now by the gummy count on the bottle and also indicated on the back with the flavor label. I also moved all elements on the back of the packed downward to allow any ripping of the tear-away tab to keep all branding and logo imagery intact.
